Technology is changing how businesses are conducted across several sectors and industries. This also affects how businesses connect with their customers and make business decisions. Data analytics is a business culture that's here to stay. And in this case, a culture that has a significant presence in the aviation industry. It is known that data collection and analysis is a strategy that is used to increase the overall business efficiency. A survey conducted by Statista in 2018 revealed that about 57% of respondents mainly use data and analytics in their company to drive strategy and change. Data analytics has played an immense role in the digital transformation of the airline industry and will continue to do so.

Just Analytics has built an aviation analytical reporting system that can transform the way your business is conducted in the world of aviation. From pre-flight to post-flight operations, this involves almost every aspect of customers' interaction with an airline, starting from ticket purchase, to reservations and boarding. Hence, data is captured at every point of the customer's journey.

As seen above, airline analytics presents at a glance, an overview of the company's core activities and customer behavior. This overview can be used to predict the future behavior of customers and ultimately, influence business decisions. By analyzing the airline’s busiest routes, this can help the company allocate resources and better manage the experience of its customers. This improves services, boosts productivity, and customer loyalty. The results? More revenue and reduced operational costs. The benefit of this is massive and it is a smart way to stay ahead of the stiff competition in the industry.

There are certain unique features that make airline analytics almost indispensable, as highlighted below:

1. Draw insights and make informed decisions

These features inform the expectations of users by drawing insights and making informed decisions. Performance measurement is one of such features. For instance, an analysis of the highest number of passengers by categories such as city, type of flight, and route name (shown below) can help airlines better understand where and why they're doing well or poorly. When it comes to maximizing yield, airlines use such results and draw relationships to booking, price sensitivity, customers' behavioral data, customer feedback, or experience data to make informed decisions and develop strategies that build customer loyalty and increase brand acceptance.

2. Improve customer experience

Another essential attribute of airline analytics is rooted in improving customer experience. Analysis of customers' booking history, flight preferences, and so on can help airline companies improve their service delivery. But the highlight of these analytics is the simplicity they offer users. As raw data has been processed and interpreted managers can see obvious trends; where there are issues and opportunities to save costs and maximize income. This is what data-driven decision-making entails.

Have we piqued your interest? Contact us for a complimentary demo to showcase what aviation insights can be delivered to achieve your business goals and objectives.