Making Customer Analytics Work for You

3 Reasons for Marketers to Invest in Customer Analytics

Personalized Marketing Customer Analytics

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14 Jan 2019
Personalized Marketing Customer Analytics | 3 min read

3 Reasons for Marketers to Invest in Customer Analytics

Marketing to today’s digitally connected consumer means that brands ne...

By Siddharth Saxena
11 Dec 2018
Personalized Marketing Customer Analytics | 2 min read

Getting Customers to Spend More with You This Holiday Season (and after)

By Siddharth Saxena
13 Sep 2018
CLV Recommendation Engines Personalized Marketing Customer Analytics | 2 min read

Improving Marketing ROI with Recommendation Engines

Recommendation engines (or recommender systems) are among the most suc...

By Aditya A M
13 Sep 2018
Customer Analytics Fraud Detection | 3 min read

What to Look for in a Credit Card Fraud Detection System

Machine Learning has proven to be invaluable in credit card fraud dete...

By Pravin Kumaran
13 Sep 2018
CLV Customer Analytics | 4 min read

Customer Lifetime Value: How to Identify Your Most Important Customers

We live in an age where the consumer is king. Organizations around the...

By Pravin Kumaran
31 Aug 2018
CLV Personalized Marketing | 2 min read

How to Retain Customers by Predicting and Preventing Churn

With intense competition and increasing globalization in the retail ba...

By Aditya A M

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